Breaking In

Check out some great work from Pat McKay. PM: [ … ] WS: So that was my next question: How important is the finish? Do you think sketches can be enough? Or do you think you have to show finished … Continue reading →

Pat McKay is a freelance Copywriter/Creative Director in Seattle. Ameriquest

Check out some great work from Matt Vescovo. WS: What impresses you in a student book? MV: I think an interesting thing is a balance of voices. They have a voice to their work—there’s a tone of voice—but at the … Continue reading →

Matt Vescovo is a freelance art director and artist living in Los Angeles. FedEx – “Alien” Sauza

Check out some great work from Ali Alvarez. Interviewed at Fallon, London. WS: What do you look for in a student book? And what impresses you? AA: Originality of ideas and something that shows who they are as people. For … Continue reading →

Ali Alvarez is Creative Director at The Brooklyn Brothers, London. Range Rover – “Being Henry” An interactive film where you make choices for Henry, the consequences of which configure your Evoque. Go to the interactive film’s website. Range Rover – … Continue reading →

Check out some great work from Kara Goodrich. WS: When you see a student book, what do you look for and what impresses you? KG: Originality of ideas. Taking on some products or services that are a little deeper than … Continue reading →

Kara Goodrich is Senior Creative Director at BBDO New York. GE Gillette

Check out some great work from Monica Taylor. [ … ] WS: Do you think there are common mistakes or traps that a lot of students fall into when they’re putting their book together? MT: It’s not about completely tailoring … Continue reading →

Monica Taylor is a Creative Director at Wieden+Kennedy Portland. Nike – “Tag” Nike – “Wild Horses”