Breaking In

WS: What do you look for in a student book? And what impresses you? DL: First of all, I am a “website” person, not a “book” person. Some people are still romantic about books. I am not. I like a … Continue reading →

Check out some great work from Hal Curtis. WS: What do you look for in a student book? And what impresses you? HC: The first thing you always look for are good ideas. Good thinking. I’m an art director so … Continue reading →

Hal Curtis is a Creative Director at Wieden+Kennedy, Portland. Nike – “Morning After” Nike – “Kid Tiger”

Check out some great work from Kevin Roddy. WS: What do you look for in a student book? And what impresses you? KR: I might be different than some in that regard because I look, first and foremost, at the … Continue reading →

Kevin Roddy is Chief Creative Officer at Publicis & Hal Riney, San Francisco. Smirnoff Raw Tea – “Tea Partay” FoxSports.com – “Feet”

WS:What do you look for in a student book? And what impresses you? RC:I look for variety and unique projects. Variety in the kinds of campaigns they work on. Not the typical student clients: Snowboards, movie festivals, etc. Somebody who … Continue reading →

Check out some great work from David Covell. WS:What do you look for in a portfolio coming from a student or someone who hasn’t worked in the industry before? DC:For students, I look at fundamentals. And I find that it’s … Continue reading →

David Covell is Creative Director at JDK Design, New York. Vermont Mozart Festival

Check out some great work from Graham Fink. [ … ] WS: When you say “a point of view” do you mean an approach to ads or just a way of looking at the world or both? GF: If it’s an ad … Continue reading →

Graham Fink is Chief Creative Officer of Ogilvy & Mather China and a member of the Ogilvy Asia Pacific Executive Committee. British Airways Land Rover