Breaking In

Check out some great work from Jon Krevolin. WS: What do you look for in a student book? And what impresses you? JK: Different thinking. Bold ideas. Understanding of human nature and strategy. And something that makes me laugh. Or … Continue reading →

Jon Krevolin is Senior Creative Director at BBDO, New York. Domino’s

Check out some great work from Todd Riddle. Interviewed at BBH New York. TR: …the main thing is breadth and depth. So I can tell pretty quickly if someone is really good at one thing, and usually you assume that, … Continue reading →

Todd Riddle is Creative Director at Fallon, Minneapolis Holiday Inn – “The Noses” Travelers Insurance – “Snowball”

Check out some great work from Kevin Russell. Interviewed at AKQA London. WS:What are common mistakes you see that could be avoided? KR: …It’s the formulaic, “Here’s the three print posters with picture, headline, logo, or strapline, logo.” Very conventional. … Continue reading →

Kevin Russell is a Digital Marketing Consultant in London. Formerly ACD at AKQA. Heineken – “Star Player”

Check out some great work from Paul Belford. PB: … Advertising students are just bad at execution. And I wouldn’t expect them to be good because they haven’t had much experience in doing it. Especially art directors. And I don’t … Continue reading →

Paul Belford is Owner & Creative Director at This is Real Art, London. Home Office — Internet Safety Waterstone’s

Check out some great work from Steve McElligott. WS: What do you look for in a student book? And what impresses you? SM: It’s a tough question. I think I look for—and this sounds cheesy—but I look for passion. It … Continue reading →

Steve McElligott is a Freelance Creative Director in New York. Monster.com