Breaking In

Over 100 Advertising Insiders Reveal How to Build a Portfolio that Will Get You Hired

Interviews by William Burks Spencer

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Next Up: Kim Papworth

Kim Papworth is Executive Creative Director at Wieden+Kennedy, London. Honda – “Jump” Honda – “Impossible Dream”

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Interview Excerpt: Ted Royer, Executive Creative Director, Droga5, New York

Check out some great work from Ted Royer. TR: What impresses me most are smart business ideas, not just funny ads. If a student can show that he or she has thought about the real business needs of that company, … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Next Up: Ted Royer

Ted Royer is Executive Creative Director at Droga5 in New York. Newcastle Brown Ale – No Bollocks – “Miners” Net10 – “Bill”

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Interview Excerpt: Tyler McKellar, Copywriter, Goodby, Silverstein & Partners

Check out some great work from Tyler McKellar. TM: I look for someone who is clearly enjoying what they’re doing—whether it’s a serious ad or a funny ad or something in between. You can tell fairly quickly if someone is … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Next Up: Tyler McKellar

Tyler McKellar is a copywriter at Goodby, Silverstein & Partners. Coke – “Fritz” EA Sports – “Living Room”

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Interview Excerpt: Feh Tarty, Creative Director, Mother, London

Check out some great work from Feh Tarty. FT: A student book is like couture advertising. You know what I mean? WS: No. I don’t. FT: If you look at a fashion show, it’s not necessarily things that are completely ready … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Next Up: Feh Tarty

Feh Tarty is Creative Director at Mother London. IKEA – “Wembley Cats” IKEA IKEA UK re-released Jona Lewie’s 1980s hit ‘You’ll Always Find Me In The Kitchen At Parties’ performed by London-based group Man Like Me and remixed by Arthur … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Interview Excerpt: Scott Vitrone & Ian Reichenthal, Executive Creative Directors, Wieden+Kennedy, New York

Check out some great work from Scott Vitrone & Ian Reichenthal. WS: What do you look for in a student book? And what impresses you? SV: I think one of the better junior books that we remember, Ian and I … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Next Up: Scott Vitrone & Ian Reichenthal – 1

Scott Vitrone & Ian Reichenthal are Executive Creative Directors at Wieden+Kennedy New York. Southern Comfort – “Beach” ESPN – It’s Not Crazy, It’s Sports – “Proposal”

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Next Up: Scott Vitrone & Ian Reichenthal – 2

Second page of work from Scott Vitrone & Ian Reichenthal. Brand Jordan – “Airborne” Brand Jordan – “Love the Game”

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon