Breaking In

Check out some great work from Crockett Jeffers. WS: Do you think books have changed recently? CJ: From when I put my book together, and I finished at the Ad Center [now VCU Brandcenter] in 1999, it’s changed so much that I … Continue reading →

Crockett Jeffers is Creative Director at BBDO West, San Francisco. Barclays Chef Boyardee (CW: Brad Phifer AD: Will Geddes)

Take a look at some great work from Susan Hoffman. WS: What do you look for when you’re looking at a student book—what impresses you? SH: Well, I think the thing that I’m sick of in student books is that … Continue reading →

Susan Hoffman is Executive Creative Director at Wieden+Kennedy, Portland. Levi’s

In case you missed it, check out some great work from Todd Lamb. WS: What do you look for in a student book and what impresses you? TL: I don’t look at very many student books because my attention span … Continue reading →

Todd Lamb is a writer and director in New York. Loud People 10 cane Rum

If you missed it, check out some great work from Peter Gatley. WS: What do you look for in a student book? And what impresses you? PG: Stating the obvious, your book needs to stand out and be remembered. This … Continue reading →

Peter Gatley is a Creative Director at Fallon, London. Lurpak

In case you missed it, check out some great work from Dave Bell. WS: What do you look for in a student book? And what impresses you? DB: Whenever we’ve hired people, it’s always—and it’s probably a cliché—but it’s always the things … Continue reading →

Dave Bell is Partner & Creative Director at KesselsKramer, Amsterdam and KK Outlet, London. The explanations below are in his own words. “The Worst Hotel in the World” – Book for Hans Brinker Budget Hotel We set up our own … Continue reading →