Breaking In

WS: What impresses you when you’re looking at a student book, and what do you think impresses creative directors? GT: It will always be the concept and ideas that matter first and foremost. Expanding on that, I am now looking … Continue reading →

Check out some great work from Raj Kamble. WS: And for writers, do you need to see copy? Do you want to see evidence that they can write? RK: Yeah. I think people are writing less and less. And I … Continue reading →

Raj Kamble is Chief Creative Officer & Managing Partner at BBH Mumbai. Gillette: World’s Biggest Shave No Spot festival: Animatic

Check out some great work from Philip Bonnery. WS: What do you look for in a student book? And what impresses you? PB: You’re looking for new, fresh ideas. It sounds a bit cliché, but that’s it: innovative work. Stuff … Continue reading →

Philip Bonnery is a freelance Art Director and Creative Director in Miami. Hummer Google Demo Slam

Check out some great work from Alvaro Sotomayor. [ … ] WS: Do you like to see finished work that’s been laid out on a computer or are sketches okay for you? AS: I like to really look for personal … Continue reading →

Alvaro Sotomayor is a Creative Director at Wieden+Kennedy Amsterdam, Instructor at Miami Ad School, and Founder of The Kennedys, a 6-month apprenticeship program at W+K Amsterdam. Heineken Levi’s

HB: …I think the best way to get in is to be really hungry. You have to be. So start out by going to as many things as you possibly can. I don’t like to “shmooze” at all, but I … Continue reading →

If you missed it, check out some great work from Neil D’Souza. [ … ] WS: What do you think of showing work that is not advertising? ND: Everything that makes you creative is relevant. And a good creative director … Continue reading →

Neil D’Souza is Creative Director at The Partnership, Dubai. Better Life Appliances Al Ain Water