Breaking In

Over 100 Advertising Insiders Reveal How to Build a Portfolio that Will Get You Hired

Interviews by William Burks Spencer

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Next Up: Valdean Klump, Google Data Arts Team

After stints at Wieden+Kennedy and TBWA, Val has helped create a new team within Google that specializes in data visualization. In his own words:

Our work is very non-traditional — a mix of data visualization and interactive pieces that are often closer to software than advertising. Ad agencies might not be too interested in this kind of work right now, but I think that will change as the industry recognizes the potential of these kinds of projects to grab people’s attention.

Most of this work requires explanation so I’ll include Val’s own descriptions.

Search Globe: an interactive visualization of Google’s global search volume (more info in this blog post).

The Data Viz Challenge: A project with two purposes: to visualize how the US federal government spends its citizens’ income taxes, and to encourage interest in data visualization in the United States.

3 Dreams of Black: An interactive film that showcases the graphical power of the Chrome web browser. My role was to help build the behind-the-scenes technology page.

Android Activation Visualization: This video visualizes new Android phones being activated for the first time. It’s 3 minutes long and doesn’t have sound — not a traditional ad, right? But it got a lot of attention among Android fans who were encouraged by the growth of the platform.

Life In A Day “Touchscreen Gallery”: We built this project for the 2011 Sundance premier of Kevin Macdonald’s crowdsourced documentary “Life In A Day”. The gallery showcases the 80,000 video clips that were submitted as part of the project.

ChromeExperiments.com: Chrome Experiments is a curated digital gallery of artwork, games, and graphics demos created for web browsers. We have 250 experiments, and add more each week. Every project is user-submitted.

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