Breaking In

Over 100 Advertising Insiders Reveal How to Build a Portfolio that Will Get You Hired

Interviews by William Burks Spencer

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Breaking In's front cover

Next Up: Mike Lear

Here is some of his work. Enjoy!

Mentos

Google

Ikea Furniture Drop

Ikea Furniture Drop

In Mike’s words:

We set up living rooms and encouraged people to steal them (the premise being buying the stuff at IKEA was pretty much the same as stealing). The first ‘room’ was gone in 8 minutes. We thought we had failed. But when it made the evening news, we realized we got about $100,000 of media coverage for our client for about $4,000. IKEA went on to do this many, many more times.

Geico – “Ranch”

Mentos Gum Gallery

Mini Robot

Check out Mike’s blog here and follow Mike on twitter here.

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

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