Breaking In

Over 100 Advertising Insiders Reveal How to Build a Portfolio that Will Get You Hired

Interviews by William Burks Spencer

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Next Up: Fredrik Carlström

Fredrik Carlström is CEO & Chief Creative Officer of Great Works America, New York.

Absolut Vodka

FC: The visionaries program was an entertainment platform created for ABSOLUT Vodka where creative influencers were asked to create a unique piece of content under the banner “In An Absolut World”.

“In An Absolut World, Friends Would Get Together More Often” by Zach Galifianakis, Tim Heidecker and Eric Wareheim”

Part 2

“In An Absolut World, Would Machines Be Creative?” by Dan Paluska & Jeff Lieberman and Teenage Engineering

“In An Absolut World, Alles Gleich Schwer” by Helmut Lang

Opium – Yves Saint Laurent

FC: For L’Oreal and Yves Saint Laurent we helped launch the new fragrance Belle D’Opium.

Malibu Rum – DJ Music Mixer App

FC: A world class DJ app, with exclusive tracks from DJ super stars Major Lazer, Style of Eye, Riva Starr, Mowgli etc.

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

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