Breaking In

Over 100 Advertising Insiders Reveal How to Build a Portfolio that Will Get You Hired

Interviews by William Burks Spencer

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Next Up: Eric Baldwin

Eric Baldwin is Creative Director at Wieden+Kennedy, Portland.


Career Builder

Old Spice

Old Spice

EA Games – Dante’s Inferno

Dante’s Inferno was a game that allowed you to experience the 9 circles of
hell. In the 9 months leading up to the launch of the campaign, we would
highlight a circle. This example is for the month of heresy. We created
a fake video game trailer for a game called “mass: we pray” that would
allow families to practice religious sacraments in their home, thus
committing heresy.


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