Breaking In

Over 100 Advertising Insiders Reveal How to Build a Portfolio that Will Get You Hired

Interviews by William Burks Spencer

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The interviewer is interviewed

Breaking In author William Spencer was recently interviewed by Christopher Cryer of Shellsuit Zombie, a UK-based organization that is all about helping young creatives. That’s what we’re all about too! Here is the full text of the interview: Breaking into … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Interview Excerpt: Mark Fitzloff, Executive Creative Director, Wieden+Kennedy, Portland

Check out some great work from Mark Fitzloff. WS: What do you look for in a student book? And what impresses you? MF: I look for intelligence, I think. It’s not so much the packaging, or the choice of media, or … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Next Up: Mark Fitzloff

Mark Fitzloff is Executive Creative Director at Wieden+Kennedy, Portland. Chrysler – “Born of Fire” Old Spice – “Painted Experience”

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Interview Excerpt: Ty Montague, Founder & Partner, Co:, New York

Check out some great work from Ty Montague. WS: What do you look for in a student book? And what impresses you? TM: I always look for two things: Work that makes me uncomfortable and work that falls outside the bounds … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Next Up: Ty Montague

Ty Montague is Co-Founder and Co-CEO of Co: in New York. Bing – “Fast Forward” Smirnoff – “Green Tea Party”

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Interview Excerpt: Gerry Graf, Founder, Barton F. Graf 9000, New York

Check out some great work from Gerry Graf. WS: What do you look for in a student book? And what impresses you? GG: The first thing I look for is campaign ideas. It’s like the first filter. Not just a lot … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Next Up: Gerry Graf

Kayak – “Brain Surgeon” Nextel – “Dance Party”

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Interview Excerpt: Kash Sree, Executive Creative Director, SR33, New York

Check out some great work from Kash Sree. WS: What do you look for in a student book? And what impresses you? KS: What impresses me? Clarity of thought. Freshness of thinking, too. And sometimes those two can fight each … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Next Up: Kash Sree

Kash Sree is Executive Creative Director of SR33 in New York. Nike – “Move” Nike – “Tag”

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon

Interview Excerpt: Jason Bagley, Creative Director, Wieden+Kennedy, Portland

Check out Jason Bagley’s work in Part 1, Part 2, and Part 3. JB: I would say I want to be surprised and delighted. I don’t know if I should use the word “delighted.” Maybe just surprised. It’s a surprisingly … Continue reading

Read the full interview in BREAKING IN: Learn more about the book or Buy it on Amazon